Books & articles

Growing your Business: A Handbook for Ambitious Owner-Managers
By Gerard Burke, Liz Clarke, David Molian and Paul Barrow

“Growing Your Business” contains many of the frameworks, ideas and hands-on assignments that are introduced in our programmes and is designed around the same process of helping ambitious owner managers develop growth strategies for their own businesses. Part written and edited by Gerard Burke, the founder and director of Your Business Your Future, the book is a distillation of the knowledge and experience gained in successfully helping 1000 owner managers, over the last 20 years, to create the future they want for their businesses and themselves. The book includes high profile owner managers such as Lord Karan Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara Morgan of Pacific Direct.

Enterprise Development: The Challenges of Starting, Growing and Selling Businesses
By Colin Barrow, Gerard Burke, David Molian and Robert Brown

A highly regarded and comprehensive guide to the challenges of starting, growing and exiting a business. The book contains ideas, frameworks and practical assignments to help owner managers address the challenges of starting a business, growing that business and ultimately selling it. The book also features stories of many familiar owner managers.

The Really Good Fun Cartoon Book of NLP: A Simple and Graphic(al) Explanation of the Life Toolbox That Is NLP
By Philip Miller

Phil Miller, a long established member of the Your Business Your Future coaching team, has applied our principles to a completely new area, neuro-linguistic programming (NLP). The term NLP is used to describe a grouping of techniques that can help interpret how people think and predict how they might behave.

The Really Good Fun Cartoon Book of NLP manages to cut through the traditional jargon-heavy world of NLP training and literature. It explains the key NLP principles in a fun, friendly way using cartoons, anecdotes and stories.

The result is a clear, well-written unravelling of NLP. Perhaps you’re wondering how NLP might be relevant to you and your business. In fact, NLP can help you to understand more about yourself and the people that work for you. It can help you to build a rapport with your people and help in the process of managing them. Many managers find tools, such as the personality map, particularly useful. Better understanding leads to greater personal effectiveness and a more positive impact on others, another way to help you create the future you want for your business and yourself!

The book highlights one of the 10 ideas that form the foundation of NLP: there is no failure, only feedback. The key to growth and development is to learn from failure as well as success. This approach is also central to our approach. The chapter on listening skills is a particular gem. Phil advises to keep checking your personal stuffometer – a measure of how much of your stuff versus the other person’s stuff is occupying your mind.

If you want to know more, you can contact Phil Miller at or buy the book through Amazon.